Heartland

Generate sales and build relationships with powerful marketing automation

eMarketing Logic (eML) unlocks powerful marketing automation with Heartland POS connectors for your retail business. eML integrates powerful customer data from Heartland Retail with popular marketing platforms such as Klavyio and Salesforce Marketing Cloud. eML also offers outsourced marketing department solutions to help simplify complex digital marketing and generate sales with minimal effort.

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Build a better experience

Create an experience that delights current customers and attracts new ones

eML can help independent retailers

Connect Heartland POS data to powerful marketing automation platforms like Klaviyo and Salesforce Marketing Cloud.
Engage customers with targeted experiences at all points of the customer lifecycle journey.
Acquire new customers through digital and social media advertising.
Simplify complex digital marketing.
Integrate POS and ecommerce data to deliver powerful omnichannel retail experiences.
Implement Shopify ecommerce solutions.

Everything you need to drive your retail business

Order management

Optimize inventory across all channels in real-time using distributed order management, efficiently reaching customers where and how they shop.

Inventory management

Know exactly how much you own across stores and channels in real-time, ultimately increasing sell-through and margin.

Customer management

Encourage loyalty and empower your staff to engage every customer personally through data-rich clienteling dashboards and best-in-class marketing integrations.

Purchasing and receiving

Build customized purchase orders that suit your business, use key features to enforce accuracy when shipments are received and view real-time alerts right on your dashboard.

Powerful reporting

Use custom fields to collect the data most relevant to your business. Stay agile, pivot quickly and gain a competitive edge with custom reports and data-driven insight.

Flexible software suite

Grow your own way. Whether expanding to multiple stores or adding ecommerce, Heartland Retail's flexible POS platform is designed to scale with your business.

Custom reporting and open API

Track any data you want with Heartland Retail's custom fields and reports. Plus, with our open API, developers can easily build custom apps or integrations.

Historical POS data

Migrate historical data from your previous POS system into Heartland Retail. Easily upload the data yourself, or let us do the work for you.

Cloud-based platform

Say goodbye to painful and expensive upgrades. With Heartland Retail's cloud-based retail management platform, you've always got the latest features.

eMarketing Logic + Heartland Retail