49 min
Ep. 1 | William and Ivana - Sugar + Spoon Food Truck The Entrepreneur’s Studio
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- Entrepreneurship
Can you learn to be an entrepreneur or is it a calling? Ivana Orlovic and William Hubbell, the co-founders of Seattle-based food truck company Sugar + Spoon, found their way to entrepreneurship and creating a food truck brand thanks to some gut instinct –– while gunning for a good grade in a business class.
What started as a class project is now a successful, multi-truck business (with a pop-up shop at their old alma mater, too!) that has not only survived a pandemic but thrived through it.
Ivana and William sat down with the Entrepreneur’s Studio’s host Chris Allen to share how they’ve built their booming food business thriving brand from humble beginnings and how they have constantly refined operations and marketing campaigns to be a consistent brand and an incredibly efficient food truck business. You’ll hear how their no-cook, quick service, and high-energy approach have earned them raving fans outside their truck windows – and a social media presence that many food truck owners would envy.
Can you learn to be an entrepreneur or is it a calling? Ivana Orlovic and William Hubbell, the co-founders of Seattle-based food truck company Sugar + Spoon, found their way to entrepreneurship and creating a food truck brand thanks to some gut instinct –– while gunning for a good grade in a business class.
What started as a class project is now a successful, multi-truck business (with a pop-up shop at their old alma mater, too!) that has not only survived a pandemic but thrived through it.
Ivana and William sat down with the Entrepreneur’s Studio’s host Chris Allen to share how they’ve built their booming food business thriving brand from humble beginnings and how they have constantly refined operations and marketing campaigns to be a consistent brand and an incredibly efficient food truck business. You’ll hear how their no-cook, quick service, and high-energy approach have earned them raving fans outside their truck windows – and a social media presence that many food truck owners would envy.
49 min