Launch and grow a
thriving business
(even if you have no idea how to get started)
50% of new businesses fail within five years. Yours doesn't have to be one of them.
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Get from idea to opening day with confidence
Overwhelmed by the thought of writing a business plan? No idea how to get funding? Afraid to fail before you even get started? Find the solutions (and more) with the Start-Up Path for Entrepreneurs.
Captivate stakeholders and investors
A well-written business plan is more than a nice-to-have — it's essential. Learn how to write one that will help you raise money, secure a loan and get partners involved. Plus, get exclusive worksheets to help you craft your plan and your elevator pitch.
Build a winning team
It takes more than a good idea for a business to thrive. You need the right people in your corner if you really want to get on a faster track to growth. This lesson will help you identify the five key functions you need on your team to help you build something great.
Create a financial plan for profitability
Here's the issue: Figuring out your financials can be overwhelming (we get it). But you don't have to spend a fortune on an accountant to create a healthy financial framework. Answer a few quick questions and instantly get a three-year financial plan that will help you estimate how much cash you really need to be profitable.
FAQs
Who is this course designed for?
If you're thinking of starting a business — especially in retail, restaurant or service — this course is for you. If you're an entrepreneur with a new business and want to make sure it succeeds and grows as fast as you'd like, this free course is also for you. And most of all, if any of these challenges sound familiar, this course is for you:
- You have great ideas, but you're moving too fast and not taking time to lay the groundwork
- You're overwhelmed by the thought of writing a business plan
- You think you have to hire an expensive consultant to help you figure out your financials
- You know you need funding, but not how much, and you don't know where to go first
Who are you and why should I trust you?
At Heartland, everything we do is designed to help entrepreneurs overcome the challenges encountered every day. Because we were entrepreneurs first. We've been in your shoes. And we've helped guide new businesses (nearly 1 million!) through the rough spots to success.
You'll meet Chris Allen, Heartland's VP of Marketing, architect of the Start-Up Path. Chris is the first to admit that he's experienced a few setbacks in starting and running businesses. But he's gone on to run three successful companies of his own and take a few more to $1 million+ in revenue in a matter of months. We've distilled his learnings into a guide that we know will help you, too.
Do I have to attend live classes?
Nope, you can move through the course at your own pace on your own schedule.
What will I get out of the Start-Up Path?
The goal is that at the end of this path, you will have a complete plan and a list of preparations you need to do to be ready to start your successful business.- Build a strong foundation to stand on and grow from
- Write a business plan that is going to captivate stakeholders and funders
- Quickly get a three-year financial plan
- Stop paying expensive accountants and consultants
- Build a high-performing team
- Learn how to do marketing at scale
- Discover the best technology solutions for your unique needs
- Avoid burnout
Is it really free?
Yes! No strings attached.Everything That’s Included:
- ✔ 7 Lessons - Over 115 pages with BONUS downloads, like …
- ✔ Business Plan Guide, Outline and Sample (a $549 value)
- ✔ 3-Year Financial Plan Modeling Tool and Guide (a $749 value)
- ✔ Ideal Customer Profile Worksheet (a $149 value)
- ✔ Exit Plan Worksheet (a $189 value)
- ✔ And MORE
- ✔ That’s Over $1,600 Total Value - FREE
What's the format?
The Start-Up Path is broken into seven keys — start at the beginning or choose the ones specific to the stage your business is in. You'll get a collection of handouts, tools, videos and assignments where you can pause to put the information to work.
When you sign up, you'll receive a link to the course hub via email. Bookmark this link so you can return to it whenever you want. We're only offering the Start-Up Path for free for a limited time, but once you've registered, it will ALWAYS be free and available to you.