Key 2
Make the plan do the talking
Even if you've gotten to this point without having a solid business plan on paper, that's OK. It's never too late to write one.
Now that you've reassessed the key pillars of your business, you've done the groundwork to create a business plan that will help you raise money, secure a loan and get partners involved. Use our worksheets below to perfect your plan and sharpen your elevator pitch.

Worksheet: Bringing it all into focus
After reading Key 2, answer these questions to determine whether or not your business plan needs a refresh.
Worksheet: Writing your elevator pitch
Your elevator pitch is a 20- to 30-second summary of your business that any listener could easily understand. This worksheet will help you craft it through a few short questions.
Additional resources
These plan-building tools will help you create a personalized plan that captures your vision for the future of your business.
Business plan outline and creation guide
Sample business plan
Wondering what a complete business plan looks like? Take a peek at this sample.